We believe good products begin with understanding. That's why ADW Studium combines research, design, and technology to explore problems before proposing solutions. Whether we're reviewing an existing product or building something ourselves, our goal is the same: to create digital experiences that improve everyday life.
Every project is different, but the process is always the same: understand the problem, gather evidence, identify what matters most, and translate those findings into practical next steps.
Good product decisions rarely begin with a screen. They begin with understanding people, goals, constraints, and evidence. Our role is to connect those pieces, identify what matters most, and turn complexity into a clear direction forward. Book a Product Review.
I work as a Product Engineer across research, strategy, design, development, and launch. I approach products as systems, looking not only at how something is designed or built, but at the context around it, the assumptions behind it, and the problem it is meant to solve.
My background is more dynamic than linear. I graduated in Law and audiovisual production with a focus on 3D, and hold an associate degree in Graphic Arts. I also studied Graphic Design before continuing into UX/UI, software development, and Python.
Over more than six years, I've worked across markets including education, health & well-being, insurance, publishing, e-commerce, and data & analytics; applying my experience in product design, UX, front-end and full-stack development, art direction, branding, and editorial. My work has ranged from digital products and online learning platforms to editorial projects, e-commerce experiences, campaigns, and data-driven interfaces.
Today, my work can span product discovery and strategy through UX, prototyping, development, and deployment, with a particular interest in education, health & well-being, social impact, and gamified experiences.
Through ADW Studium, I bring these disciplines together to review products, share research, and build software designed to make everyday experiences a little better.
We believe some of the best ideas emerge where disciplines meet. Understanding how people interact with technology often requires more than design alone. That's why we draw inspiration from research across psychology, behavioral science, education, computer science, and other fields that help us better understand people and the products they use.
Better questions lead to better decisions. Better decisions lead to better products. Whether through research, product reviews, or software, that's the direction we're committed to.